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UI / UX Design

The most important instrument of digital marketing is the website on which the products or services are displayed. In order to achieve successful results in conversion-oriented projects, the main points to be considered in the design and development of the website are;

Content hierarchy,
User experience design approach,
Design and development infrastructure to provide seamless access from all devices,
A functional CMS in which content can be managed by different users,
Search engine optimization – SEO compatibility,
Since the web site is a key instrument of digital marketing, it is important that users have a strong infrastructure with strategic priorities such as traceability, traceability of changes made by media expenditures, and analysis of behavioral characteristics of users.

SEO - Search Engine Optimization

SEO is an abbreviation of the initials of Search Engine Optimization words.

Conversion-focused web projects have a strategic value when organic traffic conversion costs and conversion rates are considered. The highest organic traffic comes from direct visits and from the first page of search results. The basic search queries set for each sector constitute the search result’s pages with the highest competition for this sector.

It is unlikely to be among the top 10 results in general production or service related keyword issued with a high number of service or product providers. If we think of this ratio as 10 / “the number of companies that correctly defined the on-site SEO work in the sector”, the percentage of success on the first page will also decrease with this increase.

SEO studies are dealt with in two steps as on-site and off-site seo.

On-site SEO includes all the basic arrangements made for the search engine optimization in the development phase of a website. With these arrangements, a search engine reads and interprets the content on the site better. In order to achieve more successful results in the ranking algorithm, which is accepted as a criterion by the user experience, it is necessary for users to improve their visit experiences on the site.

On the other hand, off-site SEO provides quality links to the site, interest and shared contents of social media users, contents that refer to the site in various sources, and increase of value in the site’s search engine algorithm. According to the search engine algorithm, the increase in site ranking rises and helps the site to be listed in better positions in the search results.

Can’t find what you are looking for ?, Feel free to drop us a line or 2 and we will get in touch


Paul Hennessy

Tarek understands the Broadcast Business. In doing so, he brings with him a unique set of experiences based on both sides from supplier to operation within a TV Station. Tarek is someone I trust and listen to and he does what is best for the customer. He takes his own initiatives and gets the job done.

Robert St-Jacques
Head of HR

I had the pleasure of working with Tarek for almost 2 years. I found him to be an effective manager on both the process and people side of the business – a rarity in many organisations. From recruiting to employee relations, Tarek intuitively understood the impact of positive and pro-active people management. In short, he was a great business partner, admired and respected by his employees, while delivering great results.

Director, MEA

I have known Tarek for many years and I have always found him to be a highly professional person with a lot of creative problem solving capabilities. He is a true team player with a very pleasant personality. Tarek is energetic, reliable and goal oriented and I am happy to give him my highest recommendation.

FOX Networks Group ASIA
Director| Linear & Non-Linear Broadcast and Distribution

I worked with Tarek for two years, I still remember my old days when Fox International just migrated from Cairo & I had joined FIC. I will take this opportunity to thanks for your help on my every walk. Tarek technical skills are impeccable.

He is also fun to be around. When deadlines loom, tension can build. But Tarek always knew how to add levity to the situation, cracking jokes to relieve stress and keep the team on task. With his take-charge attitude, inclusive approach and strong grasp of industry concepts, Tarek is an asset to any organization. He is knowledgeable and expert in his domain ,& most important a down to earth personality.

Pyramedia Media Productions & Consulting

Tarek worked with me more than once in different capacities and in each time he proved to be a great asset and a reliable professional.I highly recommend Tarek for future positions

Jurriaan Wittenberg
Senior Consultant

Tarek always tries to keep the overview by listening to his co-workers. With his professional experience in both Europe and the Arabic world he manages to remain fresh with ideas and concepts whenever that is required of him.

Samy Keghida
Red Bee Media
Former Managing Director

Tarek was an extraordinary accelerator in the Business Development of GIT Middle East. Alongwith Richard Nicholls he raised the company among the top middleware and program provider at a worldwide rank! As a COO of many Regional Television Operators he is showing excellent technical, engineering, consulting, management skills!